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Archives » Media Pricing
Wal-Mart Ups Media Spend 56%
Published on February 16, 2009
Even as it retailers cut back on advertising, Wal-Mart increased its measured media spending in 2008 by some $300 million—or nearly 56%—which in part (in addition to low prices) likely explains its recent successes in a down economy, writes AdAge.com.
The world’s largest retailer spent $835 million and is set to become the second-biggest spender in the category (it was ninth), after smaller...
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