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‘The Daily Wrap:’ JCPenney, Starbucks, Amazon.com

JCPenney Produces Net Income
Department store retailer J.C. Penney Company, Inc. reported net income of $14 million in Q2 fiscal 2010, compared to a break-even net income result a year earlier. JCPenney also reported increased store and internet sales. Source: J.C. Penney Company, Inc.

Starbucks Plans Digital Network
Coffee retailer Starbucks is in the midst of developing a “Digital...
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Consumers Still Buying ‘Green’ Products, Despite Economy

U.S. consumers are buying the same or more environmentally responsible products, regardless of region, age, gender or state of the economy, according to a second annual survey commissioned by SCA and conducted by Harris Interactive.

The survey finds that 67% of U.S. adults who consider themselves buyers of green products have maintained their level of green purchases. 25% have increased their...
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‘The Daily Wrap:’ Lowe’s, 7-Eleven, Wendy’s

Lowe’s Makes House Calls
Home improvement retailer Lowe’s is planning to launch a program called PSE (Project Specialist Exteriors), which will send specialists to customer homes to personally advise them on purchases for exterior products. Lowe’s has been piloting the program for several years. Source: HomeChannelNews

7-Eleven Rebrands 55 White Hens
Convenience retailer 7-Eleven is...
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QSR Retailers Increase Advertising 2%

While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company.

TV Advertising Dominates other Channels

Fast food restaurants spent almost $4.1 billion on advertising from January - December 2009. Nearly 36% of that figure, or about $1.47 billion, was spent on...
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States with Declining Fertility See Economic Decline

Retailers seeking to target specific US states should be aware of a link between declining birth rates and declining economies, according to a study from the Pew Research Center.

22 States Show Negative Fertility-Economy Link

Pew’s analysis is based on data from the 25 states for which final 2008 birth numbers are available. In 22 of these 25 states, the birth rate, or the share of women of...
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How Retailers Should Appeal to Men

Retailers targeting a male audience need to understand the critical differences between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, men consummate and women cycle.

Male Consumers Seek Powerful Image

Men and women are different biologically, psychologically and socially. Deutsch advises that men live in the “now.” They are concrete thinkers that like...
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Social Engagement Aids Branding

Retailers seeking to increase brand recall, awareness and purchase intent should consider engaging consumers via online social networks, according to a new study from The Nielsen Company and Facebook.

Facebook Ad Exposure Boosts Brand Marketing Efforts

Fourteen Facebook ad campaigns were analyzed three different ways, by each of the types of ads available on Facebook: 1) Lift from...
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Multi-Generational Households Return

The multi-generational family household has been returning in the US since 1980 and at an accelerated pace during the current recession, according to the Pew Research Center.

Share of Population in Multi-Generational Household Reaches Pre-1960 Level

In 2008, an estimated 49 million Americans, or 16% of the population, lived in a family household that contained at...
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