- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
Media Planning
Macy’s Yanks Magazine Ads for First Half ‘09
Macy’s has canceled its magazine advertising spending for the first half of 2009 according to several publishers - though the retailer has declined to confirm the report, AdAge writes (via MediaBuyerPlanner).
http://www.retailerdaily.com/entry/macys-reports-58-sales-decline-lowers-profit-forecastMacy’s same-store sales declined 3.2% in the first 8 months of the year, and it projects that...
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Wal-Mart Wins Big with National Ad Campaign
Wal-Mart’s big media buys on national radio and targeted cable networks promoting Halloween candy and the exclusive sale of AC/DC’s new album boosted sales considerably, writes Ad Age.
Wal-Mart - with media agency MediaVest - executed a targeted radio campaign across key Clear Channel radio stations, buying commercial time to run immediately after an AC/DC song was played.
During the AC/DC...
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Retail CMOs Make AdAge ‘Power Player’ List
Four retail “honchos” made it on this week’s Ad Age “Power Players” list, which ranks the 30 biggest players in marketing and advertising in terms of budget and innovative style.
At No. 16, Wal-Mart’s Stephen Quinn wields an ad budget of $1.1 billion and has taken advantage of the downturned economy to target price-conscious shoppers with ad campaigns that emphasize Wal-Mart’s value-for-money...
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Fuel Costs Drive At-Work Consumers to Consolidate Shopping Trips
In today’s economy, with gas prices at or near $4 a gallon, a study from BIGresearch suggests that cash-strapped consumers are calculating how to save both time and money by consolidating shopping trips and work commutes - somewhat like a “pit strategy” in motorsports.
In one year’s time, gas prices have more than doubled, resulting in a 20% increase in the number of consumers opting to “drive...
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China to Overtake Japan, Become 2nd Largest Retail Market
China will become the second-largest retail market after the U.S., with retail spending expected to reach $1.4 trillion by 2012, according to TNS Retail Forward - via MediaBuyerPlanner.
The country will surpass Japan, despite challenges including heightened government regulation, inflation, product safety issues and heightened Chinese nationalism, writes MediaPost. ”...The continued entry of new...
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Online Sales to Jump 17% in 2008
Online sales will increase an impressive 17% in the coming year to hit $204 billion, despite the sluggish economy, outperforming overall retail sales by a large margin, according to the ”The State of Retailing Online 2008: Marketing Report,” produced by Forrester Research for Shop.org (a division of the NRF).
Online merchants are in unique positions to capture the business of all consumers,...
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