- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
Media Buying
Organization Plugs Lower Manhattan as Shoppers’ Paradise
Since 2002, nearly 100 new stores and restaurants have opened up in Lower Manhattan - and the New York Downtown Alliance is doing their best to promote the area as a premier destination for holiday shopping.
The organization - along with Farago Design of New York - is spreading the theme of “Downtown for the Holiday” via billboards, email newsletters, promotional mailers (pdf), and devoted Continue Reading »
Macy’s Yanks Magazine Ads for First Half ‘09
Macy’s has canceled its magazine advertising spending for the first half of 2009 according to several publishers - though the retailer has declined to confirm the report, AdAge writes (via MediaBuyerPlanner).
http://www.retailerdaily.com/entry/macys-reports-58-sales-decline-lowers-profit-forecastMacy’s same-store sales declined 3.2% in the first 8 months of the year, and it projects that...
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Wal-Mart Wins Big with National Ad Campaign
Wal-Mart’s big media buys on national radio and targeted cable networks promoting Halloween candy and the exclusive sale of AC/DC’s new album boosted sales considerably, writes Ad Age.
Wal-Mart - with media agency MediaVest - executed a targeted radio campaign across key Clear Channel radio stations, buying commercial time to run immediately after an AC/DC song was played.
During the AC/DC...
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Retail CMOs Make AdAge ‘Power Player’ List
Four retail “honchos” made it on this week’s Ad Age “Power Players” list, which ranks the 30 biggest players in marketing and advertising in terms of budget and innovative style.
At No. 16, Wal-Mart’s Stephen Quinn wields an ad budget of $1.1 billion and has taken advantage of the downturned economy to target price-conscious shoppers with ad campaigns that emphasize Wal-Mart’s value-for-money...
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Top Apparel Online Advertisers Led by American Apparel
American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during April, according to a study based on data from the comScore Ad Metrix service.
See table: Top 15 Retail Apparel Advertisers by Total Display Views - April ‘08.
American Apparel delivered 483 million display ad views in April, reaching 49...
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