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‘The Daily Wrap:’ Lowe’s, 7-Eleven, Wendy’s
Lowe’s Makes House Calls
Home improvement retailer Lowe’s is planning to launch a program called PSE (Project Specialist Exteriors), which will send specialists to customer homes to personally advise them on purchases for exterior products. Lowe’s has been piloting the program for several years. Source: HomeChannelNews
7-Eleven Rebrands 55 White Hens
Convenience retailer 7-Eleven is...
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QSR Retailers Increase Advertising 2%
While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company.
TV Advertising Dominates other Channels
Fast food restaurants spent almost $4.1 billion on advertising from January - December 2009. Nearly 36% of that figure, or about $1.47 billion, was spent on...
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