- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Magazines
Consumers Union Picks Up Consumerist.com
Hoping to attract youthful readers, Consumers Union—publisher of Consumer Reports—is purchasing Consumerist.com, a cheeky consumer-advocate blog owned by Gawker Media, MarketingVOX reports.
Unlike Gawker, which is selling a panoply of online properties to hedge its bets against falling ad sales, Consumers Union is little affected by the vagaries of the online ad market.
Non-profit status and a...
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One-Third of Retailers to Cut Holiday Marketing, Focus on ‘Green’ and Print
One-third (32%) of chief marketing officers at leading US retailers say their holiday marketing and advertising budgets have been reduced this season, according to a new study conducted after the financial market meltdown by BDO Seidman, LLP.
More than four in ten (43%) retail CMOs say their holiday budget will remain flat and only a quarter (25%) cite an increase.
Indicative of an increased...
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Organization Plugs Lower Manhattan as Shoppers’ Paradise
Since 2002, nearly 100 new stores and restaurants have opened up in Lower Manhattan - and the New York Downtown Alliance is doing their best to promote the area as a premier destination for holiday shopping.
The organization - along with Farago Design of New York - is spreading the theme of “Downtown for the Holiday” via billboards, email newsletters, promotional mailers (pdf), and devoted Continue Reading »
Macy’s Yanks Magazine Ads for First Half ‘09
Macy’s has canceled its magazine advertising spending for the first half of 2009 according to several publishers - though the retailer has declined to confirm the report, AdAge writes (via MediaBuyerPlanner).
http://www.retailerdaily.com/entry/macys-reports-58-sales-decline-lowers-profit-forecastMacy’s same-store sales declined 3.2% in the first 8 months of the year, and it projects that...
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Kmart Ads Tout Value, New ‘Layaway’ Option
To differentiate itself from other mass-discount retailers, K-Mart is heavily advertising its exclusive branded merchandise and “layaway” service for the holiday season, Brandweek reports.
The ads feature Mr. Blue Light, Kmart’s animated light bulb, and tout the value of shopping at Kmart, especially during a recession-clouded holiday season. They target moms in the their mid 20s and older, with...
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