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Publishers Join E-reader Competition
E-reader devices are no longer strictly the province of book retailers and online development companies. According to the Los Angeles Times, five major publishers plan to develop their own e-reader format.
Major publishing conglomerates Conde Nast, Hearst, Meredith, News Corp. and Time Inc. say they will collaboratively develop a technology platform and online storefront that will allow...
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Nine West Enlists Folksinger to Promote New Line
Vertical specialty apparel retailer Nine West is teaming up with contemporary folksinger Miranda Lee Richards to promote its new line of private label casual denim, footwear and accessories. The Nine West Vintage America Collection will debut in July, and the retailer is currently running a promotional campaign called Vintage America Voices.
Richards is serving as the “ambassador” of the...
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Lucky iPhone Shopping App Locates that Perfect Shoe
Lucky, the Condé Nast publication about “shopping and style,” released an iPhone application that lets shoppers find a particular brand, color, and size of shoe in a store near them.
To do so, the application taps into inventories of the stores that carry the 70+ types of shoes listed in the magazine’s March shoe guide, and narrows down the search to those that have the model in stock. It then...
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Consumers Union Picks Up Consumerist.com
Hoping to attract youthful readers, Consumers Union—publisher of Consumer Reports—is purchasing Consumerist.com, a cheeky consumer-advocate blog owned by Gawker Media, MarketingVOX reports.
Unlike Gawker, which is selling a panoply of online properties to hedge its bets against falling ad sales, Consumers Union is little affected by the vagaries of the online ad market.
Non-profit status and a...
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One-Third of Retailers to Cut Holiday Marketing, Focus on ‘Green’ and Print
One-third (32%) of chief marketing officers at leading US retailers say their holiday marketing and advertising budgets have been reduced this season, according to a new study conducted after the financial market meltdown by BDO Seidman, LLP.
More than four in ten (43%) retail CMOs say their holiday budget will remain flat and only a quarter (25%) cite an increase.
Indicative of an increased...
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Organization Plugs Lower Manhattan as Shoppers’ Paradise
Since 2002, nearly 100 new stores and restaurants have opened up in Lower Manhattan - and the New York Downtown Alliance is doing their best to promote the area as a premier destination for holiday shopping.
The organization - along with Farago Design of New York - is spreading the theme of “Downtown for the Holiday” via billboards, email newsletters, promotional mailers (pdf), and devoted Continue Reading »
Macy’s Yanks Magazine Ads for First Half ‘09
Macy’s has canceled its magazine advertising spending for the first half of 2009 according to several publishers - though the retailer has declined to confirm the report, AdAge writes (via MediaBuyerPlanner).
http://www.retailerdaily.com/entry/8289/macys-reports-58-sales-decline-lowers-profit-forecast/?utm_source=rd&utm_campaign=sitenav&utm_medium=entrylinkMacy’s same-store sales declined 3.2%...
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Kmart Ads Tout Value, New ‘Layaway’ Option
To differentiate itself from other mass-discount retailers, K-Mart is heavily advertising its exclusive branded merchandise and “layaway” service for the holiday season, Brandweek reports.
The ads feature Mr. Blue Light, Kmart’s animated light bulb, and tout the value of shopping at Kmart, especially during a recession-clouded holiday season. They target moms in the their mid 20s and older,...
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