- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
List Marketing
DMAchoice Give Choice to Consumers, Helps Marketers Target Them
The Direct Marketing Association (DMA) announced the launch of newly expanded consumer-choice portal site, DMAchoice.org, which allows consumers to choose what commercial communications they receive in their mail and email boxes.
Using a web-based account, consumers can opt out of mailings that they would prefer not to receive, but can also opt in to get commercial mail they do not currently...
Continue Reading »
Casual Male Retail Gets Bigger, Taller
Specialty retailer Casual Male Retail Group Inc. has acquired assets of Dahle Management Corp., purchasing seven of its Big & Tall men’s apparel stores, writes Retail Exec.
The stores, totaling $5 million in annual sales, will convert to the Casual Male XL brand before the 2008 holiday season. The addition of the stores in the new regions will bring Casual Male’s presence to 47 states.
By the...
Continue Reading »