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Retailers Slightly Decrease Feb. Email Volume

Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.

Although February 2010 saw retail promotional email volume decline compared to the...
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Retail Email Volume Drops 9% in January

The volume of promotional emails top online retailers sent their subscribers dropped 9% between the last week of December 2009 and last week of January 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.

Retailers sent an average of 2.3 promotional emails on average during the week ending January 29, 2010, a 9% drop from 2.8 promotional emails...
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Merkle Selected by The Limited to Support Integrated Marketing

Database marketing agency Merkle and retailer The Limited have reached a multiyear agreement related to the retailer’s nationwide integrated customer marketing programs, the agency announced.

Merkle will be providing a marketing-database infrastructure (its Knowledge Center), database marketing strategy, analytics, and data-driven customer insight, with the intent of optimizing efforts across...
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DMAchoice Give Choice to Consumers, Helps Marketers Target Them

The Direct Marketing Association (DMA) announced the launch of newly expanded consumer-choice portal site, DMAchoice.org, which allows consumers to choose what commercial communications they receive in their mail and email boxes.

Using a web-based account, consumers can opt out of mailings that they would prefer not to receive, but can also opt in to get commercial mail they do not currently...
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Casual Male Retail Gets Bigger, Taller

Specialty retailer Casual Male Retail Group Inc. has acquired assets of Dahle Management Corp., purchasing seven of its Big & Tall men’s apparel stores, writes Retail Exec.

The stores, totaling $5 million in annual sales, will convert to the Casual Male XL brand before the 2008 holiday season. The addition of the stores in the new regions will bring Casual Male’s presence to 47 states.

By the...
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