- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Integrated/Cross-Media/Convergence
Campbell’s Soup Partners with ‘Tale of Despereaux’
Campbell Soup Company has entered into its first-ever major movie partnership—with Universal Pictures’ animated adventure ”The Tale of Despereaux” for its condensed soup brands—including an on-pack promotion on 50 million labels of participating Campbell’s Chicken Noodle and Tomato soup cans.
Based on the award-winning book by Philadelphia-born author Kate DiCamillo, “The Tale of Despereaux”...
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Coupons.com Launches Facebook Coupons
Facebook users looking for ways to cut costs on groceries, toys, and other household items by using coupons can now do so with a printable couponing application from Coupons.com, the company announced.
The application, ”Coupons.com for Facebook,” enables users to print and share coupons with friends, directly from their Facebook profile page. It was developed by Context Optional.
Each week,...
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Consumers Want Personal, Online Interaction with Brands
Nearly one-third (62%) of consumers say that direct and personal communication with a company’s online brand representative is preferable to ads or promotional materials from the company, according to research conducted by OTX Research on behalf of DEI Worldwide, MarketingCharts reports.
The word-of-mouth marketing research study, titled The Impact of Social Media on Purchase Behavior (pdf),...
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Target, Best Buy, Get in on the Mobile App Craze
Since the introduction of Apple’s App Store this summer, mobile apps have become a hot item—and some retailers are capitalizing on their popularity to drive sales and increase customer satisfaction.
Target, for example, launched the Target Gift Globe—built by AKQA—to help iPhone-toting shoppers pick gifts for friends and family, writes Internet Retailer.
After opening the app, they select age,...
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‘Google Holiday Shopping’ Leverages Top Product Searches
Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories, MarketingVOX writes.
“To find the season’s most wanted gifts, Santa’s elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for,” the site reads. Categories include Video Games & Toys, Cold Weather and Specialty...
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SanDisk Uses Social Channels to Push Cyber Monday Sale
Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example.
Instead of advertising with ads and flyers, SanDisk hopes to “reach consumers in an engaging way,” reports ClickZ. Using social media instead of ad buys also made the effort a lot cheaper, a SanDisk spokesman...
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Rachael Ray Showcases Food Brands from Grocery Aisles
Shoppers perusing Albertson grocery store aisles will soon see perky TV personality Rachael Ray featuring branded food items like Nilla Wafers and Cool Whip in celebrity-chef recipes, writes Mediaweek.
The 30-second “vignettes,” created by CBS Outernet and Rachael Ray’s lifestyle magazine, will showcase products from Kraft and the Almond Board. It’s a way to “tap into the Rachael Ray brand” and...
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Discovery, Differentiation, Discounts Drive Online and Offline Holiday Shoppers to Search
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past—thus increasing the importance of search marketing for retailers, according to Performics.
The firm analyzed its annual Cyber Mondays data, which have shown a weekly online sales spike on...
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Word-of-Mouth Biggest Influence on Electronics, Apparel Purchases
Word-of-mouth is still the number-one influencer in consumers’ apparel (34.3%) and electronics (44.4%) purchases, according to a recent BIGresearch survey conducted for the Retail Advertising and Marketing Association, a division of the National Retail Federation.
Product reviews (36.8%) and retail advertising inserts (29.2%) - or circulars - will likely also resonate with consumers in their...
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Mobile Programs Give Shoppers the 411 on Holiday Deals
Retailers such as Wal-Mart, Amazon, and Sears are trying to lure customers into stores this holiday season by telling them about good deals on gift items - via SMS - writes the Toledo Blade.
Wal-Mart’s “Operations Main Street” system automatically sends notifications about imminent price markdowns and “hot deals” to customers who sign up for the program. It sends out about two or three per week,...
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