- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Hispanic
Selection, Price Draw Mexican Shoppers to US
Middle- and upper-income shoppers from Mexico are streaming across the border to spend money at US retail outlets, providing much-needed business to a struggling retail sector.
Shoppers often face multiple searches at Mexican police roadblocks and hours of delays at border crossings, but the wider selection of products at substantially lower prices motivates them to keep heading north, the New...
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US Economy Finally Catches up to Beauty Companies
Earlier in the year, beauty manufacturers Avon, Estee Lauder, and France’s L’Oreal were still faring well despite economic woes in the US, posting strong sales and profits in Q2 - but those times have come to an end, Reuters reports.
In the quarter ended Sept. 27, L’Oreal’s comparable North American sales fell steeply and overall sales were $5.57 billion, up 2.7% from last year but missing...
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Sam’s Club to Open ‘Mas Club’ Warehouse Store
To boost membership numbers, Sam’s Club - a fully owned subsidiary of Wal-Mart Stores - is creating a new store concept called “Mas Club,” which will offer expanded product selection from Mexico.
The first store is slated for the first half of ‘09 in Houston, TX, and will - like Sam’s Club - be targeted to families and small business owners. The 143,000-square-foot warehouse store will have a...
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Brand-Consideration Factors Different from Purchase Decision’s
Consumers are motivated by very different factors when it comes to their “consideration” of brand in different categories, writes NPD VP of Retail Insights Dee Warmath in Ad Age.
Though pricing, convenience, service, and other typical factors may ultimately drive a purchase, consumers decide what they require from a brand to add it to their automatic-choice set.
In other words, a retailer must...
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