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Wal-Mart Pushes Private Label to Lure Smaller Purses
To appeal to consumers with lesser purchasing power,Wal-mart is going to reintroduce its Great Value line of foods in late March, reports Bloomberg.
Wal-Mart will improve the packaging and give greater emphasis to the label in signs in stores and weekly newspaper circulars.
While the retailer gets the bulk of its revenue from national brands, the new campaign will focus on private label...
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Coupon Clipping All the Rage, Again
Some of America’s biggest packaged goods brands are trading in expensive advertising campaigns for old-fashioned coupons, writes the Financial Times.
Procter and Gamble, one of the largest US advertisers, has shifted much of its marketing dollars to coupon campaigns in a bid to stop customers from turning to low-cost private label products.
In this type of economy, CPG companies typically put...
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Kroger Targets Coupons with Customer-Loyalty Data
Even through a recession US consumers redeem just 1-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed—because it uses a data-mining firm it part-owns to target specific customers, writes the Associated Press.
Kroger, the largest US traditional grocery chain, owns a share of the data firm, dunnhumbyUSA, and uses it to track and analyze data...
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Target, Wal-Mart, Best Buy Have ‘Best’ Holiday Ads; Emotional Ads Resonate
Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy’s, and Kohl’s as favorites, according to a survey conducted for the NRF’s Retail Advertising and Marketing Association by BIGresearch.
Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys “R” Us.
Well-known celebrities, “True Story” campaigns, children’s...
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Word-of-Mouth Biggest Influence on Electronics, Apparel Purchases
Word-of-mouth is still the number-one influencer in consumers’ apparel (34.3%) and electronics (44.4%) purchases, according to a recent BIGresearch survey conducted for the Retail Advertising and Marketing Association, a division of the National Retail Federation.
Product reviews (36.8%) and retail advertising inserts (29.2%) - or circulars - will likely also resonate with consumers in their...
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Online Consumers to Spend Less in Stores, Slightly More Online, for Holidays
Online consumers intend to spend less in stores during this holiday season than last, but slightly more online - where they expect free shipping and deals not available in stores, according to The Consumer Internet Barometer from The Conference Board and TNS.
Bargain hunting will remain the driving force behind online sales, notes the quarterly report, which surveys 10,000 households across the...
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Wal-Mart Lawyers Tackle Black Friday Ad Sites, Target Search Engines
Last week, some Black Friday websites received “leaked” Wal-Mart ads regarding deals available at the big-box. But less than two weeks before the shopper’s holiday, Wal-Mart’s legal team has sent takedown notices to those sites, writes MarketingVox.
Moreover, Wal-Mart is apparently also targeting search engines that linked to the content. Lawyers told SearchAllDeals.com, a search...
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Consumers to Open Wallets, Enjoy Holidays
Shoppers are tired of bad news and will open their wallets this holiday season: Consumers say holiday rituals are more important this year as they take comfort with friends and family, according to new research by IRI.
Moreover, consumers say they plan to make better use of merchandising and promotions to maintain appearances.
Among the main findings of IRI’s survey, “Rethinking Retail:...
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Consumers to Spend Less, Use Coupons This Holiday Season
Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive survey commissioned by RetailMeNot.com.
Fully 89% of online adults think coupons are a great way to save money, and about a third (35%) of those who will be spending less...
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Consumers Using More Coupons
Seven in ten consumers (72%) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy, according to a recent study by Prospectiv, writes Brandweek.
About 8 in 10 (81%) of the 1,386 consumers surveyed say they use coupons for grocery items. About half (51%) of those polled said their main...
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