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Target, Wal-Mart, Best Buy Have ‘Best’ Holiday Ads; Emotional Ads Resonate

Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy’s, and Kohl’s as favorites, according to a survey conducted for the NRF’s Retail Advertising and Marketing Association by BIGresearch.

Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys “R” Us.

Well-known celebrities, “True Story” campaigns, children’s...
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Nearly 85 Million Americans to Shop Today—Cyber Monday

Some 84.6 million consumers plan to shop online from home or at work today, Cyber Monday—the ceremonial kickoff to the online holiday shopping season—according to a Shop.org survey conducted over the weekend by BIGresearch. That’s up from 72.0 million in 2007 and 60.7 million in 2006.

Nearly four in ten adults (37.2%) will shop this Cyber Monday, up 16.6% from last year (31.9%), the survey...
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Organization Plugs Lower Manhattan as Shoppers’ Paradise

Since 2002, nearly 100 new stores and restaurants have opened up in Lower Manhattan - and the New York Downtown Alliance is doing their best to promote the area as a premier destination for holiday shopping.

The organization - along with Farago Design of New York - is spreading the theme of “Downtown for the Holiday” via billboards, email newsletters, promotional mailers (pdf), and devoted Continue Reading »

iStorez Gets $2.3MM to Develop Shopping Site

iStorez - a website that aggregates specials, newsletters, and coupons from online stores - has obtained $2.3 million in first-round funding from Norwest Venture Partners, CNET reports.

The site is owned by Kriyari Inc. and launched in January, offering a “storefront creation” service, essentially creating interactive “malls” filled with online stores and brands that dynamically adapt to each...
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E-Tailers Dump Cash Back Into Sites

Senior e-tail executives are more dissatisfied with the ROI of their e-commerce units, but they continue to reinvest, writes Internet Retailer, citing a report by The E-Tailing Group.

Below, findings from that report:.

Surveyed e-tailers ranked themselves a 7 on a 1-10 scale of e-commerce spending aggressiveness. Technology is a top spending priority: 71% of e-retailers said they have a major...
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Three Restaurants Add Online Ordering

Godfather’s Pizza, (650 locations) Not Your Average Joe’s, (16) and one Tenderjacks location have signed up for online ordering systems from Fishbowl, the company announced (pdf).

The restaurants had used Fishbowl’s online marketing solutions (i.e., direct email) in the past and were quick to sign up for the new product offering when it was introduced six weeks ago in Chicago at the May 2008...
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Casual Male Retail Gets Bigger, Taller

Specialty retailer Casual Male Retail Group Inc. has acquired assets of Dahle Management Corp., purchasing seven of its Big & Tall men’s apparel stores, writes Retail Exec.

The stores, totaling $5 million in annual sales, will convert to the Casual Male XL brand before the 2008 holiday season. The addition of the stores in the new regions will bring Casual Male’s presence to 47 states.

By the...
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Online Sales to Jump 17% in 2008

Online sales will increase an impressive 17% in the coming year to hit $204 billion, despite the sluggish economy, outperforming overall retail sales by a large margin, according to the ”The State of Retailing Online 2008: Marketing Report,” produced by Forrester Research for Shop.org (a division of the NRF).

Online merchants are in unique positions to capture the business of all consumers,...
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