- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Demographics
Long before Economic Crisis, Americans Grew Wary, Slowed Spending
Consumer confidence and spending began slowing as early as spring 2007, according to a recent analysis by Experian Marketing Services, based on data from Experian units Simmons and Hitwise.
From spring 2007 to summer 2008, the percentage of US adults who felt they would be financially better off in the next year dropped 11 percentage points, from 46% to 37%.
Moreover, the number of adults who...
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One in Three Consumers to Buy Green Electronics
Although awareness of “green” consumer electronic (CE) offerings lags behind sectors like household products and automobiles, 33% of consumers say they expect to make some type of green CE purchase within the next two years, according to new data released by the Consumer Electronics Association.
“Going Green: An Examination of the Green Trend and What it Means to Consumers and the CE Industry,”...
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Green Consumers Still Willing to Pay More for Natural and Organic Products
Despite a tough economic outlook, green consumers are willing to pay more for green and environmentally friendly products in 2008, according to a recent MamboTrack study by Mambo Sprouts Marketing.
Some 1,000 natural-product consumers were surveyed and forecast their expected purchases for the coming year.
Among the survey findings:
Most natural consumers said they would pay more for...Continue Reading »
More Online Shoppers Soon to Pass on Plastic
Traditional credit cards, though not becoming obsolete, are expected to get some competition from other payment methods among online consumers, according to a five-year projection by Javelin Strategy & Research (via Internet Retailer).
Online transactions will still be dominated by credit cards in 2013 (comprising 40% of a forecast $268 billion), but other forms of payment will have higher...
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Consumer Survey: Personal Finance WOM Influencers Small Group with Big Clout
In word-of-mouth communications regarding personal finance, 11.5% of the US adult population are key influencers, online and offline, according to a new survey from Mediamark Research & Intelligence (MRI).
This segment of approximately 25.4 million adults mirrors the typical American adult in terms of age and income: Dubbed “Big Circle Influentials” because of their relatively large sphere of...
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Nearly 85 Million Americans to Shop Today—Cyber Monday
Some 84.6 million consumers plan to shop online from home or at work today, Cyber Monday—the ceremonial kickoff to the online holiday shopping season—according to a Shop.org survey conducted over the weekend by BIGresearch. That’s up from 72.0 million in 2007 and 60.7 million in 2006.
Nearly four in ten adults (37.2%) will shop this Cyber Monday, up 16.6% from last year (31.9%), the survey...
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Discovery, Differentiation, Discounts Drive Online and Offline Holiday Shoppers to Search
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past—thus increasing the importance of search marketing for retailers, according to Performics.
The firm analyzed its annual Cyber Mondays data, which have shown a weekly online sales spike on...
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Nearly Six in Ten to Curtail Holiday Shopping
Over half (56.7%) of Americans say they will be spending less due to the economic environment, according to BIGresearch’s American Pulse Survey, conducted online. Also, 51.2% say they will be looking for sales more than last year, and 31.8% are hoping to find deals online.
Almost 20% of those with household incomes greater than $50,000 say the economy won’t affect their holiday shopping,...
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Black Friday vs. Cyber Monday: Shoppers Searching for Best Holiday Deals
Cyber Monday seems to be gaining steam, with 26% of respondents intending to shop on the Monday after Thanksgiving, up from 20% saying so in 2007, according to a Maritz Poll.
However, 41% of respondents say they will shop on Black Friday, the day after Thanksgiving, slightly more than the 37% who said so in 2007, Maritz found.
Gen Y* (53%) and Gen X (46%) are more likely to shop Black Friday...
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Word-of-Mouth Biggest Influence on Electronics, Apparel Purchases
Word-of-mouth is still the number-one influencer in consumers’ apparel (34.3%) and electronics (44.4%) purchases, according to a recent BIGresearch survey conducted for the Retail Advertising and Marketing Association, a division of the National Retail Federation.
Product reviews (36.8%) and retail advertising inserts (29.2%) - or circulars - will likely also resonate with consumers in their...
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