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Top Amazon Reviewers Get the PR Treatment

Published on December 01, 2008 at 14:04:40 EST

In a resource-saving public relations move, Amazon.com is using some of its most zealous users to give reporters—and customers—the 411 on the best holiday gifts.

Amazon’s “Holiday Customer Review Team” purports to help consumers make more informed buying decisions by “telling it like it is,” said the company.  Users share share top gift picks and give tips on how to cut costs on a dedicated...
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Sales Associates Carry Customer Assistance, in Their Pocket

Published on August 20, 2008 at 14:55:41 EST

Customers looking for answers to product or service questions at Circuit City will no longer have to hunt down - or wait for - a sales associate from a relevant department.

All Circuit City sales associates will be able to help answer questions about items across hundreds of categories, the company announced.

All representatives on the sales floor will carry a tablet PC that gives them access...
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Retailers Pressured to Drive Lifetime Customer Value

Published on August 05, 2008 at 14:12:26 EST

Some 58% of retailers (see chart) say the top business pressure that influences their loyalty-program decisions is the need to develop lifetime customer value, according to research conducted by Aberdeen Group, reports MarketingCharts.

Lifetime customer value is defined as the present value of future cash flows through long-term customer relationships.

“In times of stagnant growth, retailers...
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eBay Tries to Ease the Buy/Sell Process

Published on June 19, 2008 at 06:48:49 EST

To create an easier platform for buyers and sellers, eBay has decided to share its software code with outside developers, Internet Retailer writes.

The online marketplace - which now boasts more than 84 million active users - will open up development of e-commerce applications to 70,000 external developers as well as 2,000 from its in-house team.

Their primary effort is not necessarily to...
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Dell, Amazon, Sears Build Customer Relationships Through Social Networks

Published on June 18, 2008 at 07:51:00 EST

Large retailers such as Dell, Amazon, and Sears have begun using social networks to build relationships with their customers, Internet Retailer writes.

The average time per visit on a social network site the first week of May ‘08 - 27 minutes, 33 seconds - is up more than 75% from the same time last year, and retention rates on MySpace.com, Facebook.com, myYearbook.com, BlackPlanet.com and...
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