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How Retailers Should Appeal to Women
Retailers targeting a female audience need to understand the critical difference between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, women cycle and men consummate.
How Female Consumers Differ from Male ConsumersDeutsch further defines this key difference between as the sexes as females being oriented toward the conceptual, underlying dynamics, the...
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‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
PayPal Partners for Chinese E-payment
Online payment service PayPal is partnering with Chinese bankcard association China UnionPay (CUP) to provide e-payment capabilities to Chinese consumers. CUP members will be able to start using PayPal in Q3 2010. Source: PayPal
Domino’s Offers Social Media Incentive
Pizza retailer Domino’s is offering cash back on pizza orders to Facebookers and...
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Consumers Don’t Strongly Identify with Brands
Although consumer demand for quality brands and products remains strong, consumers generally do not strongly identify with brands, according to global video interviews conducted by consumer insights firm trendwatching.com.
Brands Not Seen as Caring
When asked “what brands care about you?,” not a single global consumer said they believed any brand cared about them, except as a source of profit....
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Google Throws Retail Inventory into the Local Mix
Google has introduced a new application that lets mobile users search local retailers’ inventory to see if a particular item is in stock. Only a handful of stores are participating; Best Buy, Sears, Williams-Sonoma and Pottery Barn among others, but even this limited number adds a new twist to the local search and ad markets.
Essentially users type in the name of a product and the app pulls up...
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Retailers Can Lure Moms with Social Media, Free Stuff
Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch.
The study found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults...
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Retailing across the Generations
Each generation of the US population has unique wants and needs that retailers should address differently, according to The Nielsen Company.
Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising retailing strategies specific to each major generation of the US population. Hale defines the US population as currently consisting of four significant...
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‘The Daily Wrap:’ McDonald’s, Wal-Mart, Whole Foods
McDonald’s Tests Oatmeal
Fast food chain McDonald’s is piloting a $1.99 maple brown sugar oatmeal breakfast menu item at stores in Maryland and Washington, D.C. Coffee chain Starbucks had success launching a similar product in fall 2008. Source: AdvertisingAge
Wal-Mart Offers $3 Kids’ Books Online
Discount retailer Wal-Mart is offering select children’s books for as low as $3 online,...
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Boomers Present Retail Challenges, Opportunities
Retailers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach retirement age, according to Dr. Bob Deutsch of marketing firm Brain Sells.
Three Basic Life Structures of BoomersDeutsch recently released a list of suggestions for how to best target the Boomer marketplace. The Baby...
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The North Face Sends Texts to Users Near Stores
Vertical outdoor retailer The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear. The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New...
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