- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
Creative Issues
Wal-Mart Lawyers Tackle Black Friday Ad Sites, Target Search Engines
Last week, some Black Friday websites received “leaked” Wal-Mart ads regarding deals available at the big-box. But less than two weeks before the shopper’s holiday, Wal-Mart’s legal team has sent takedown notices to those sites, writes MarketingVox.
Moreover, Wal-Mart is apparently also targeting search engines that linked to the content. Lawyers told SearchAllDeals.com, a search...
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Consumers Open to Shopping via Social Networks
Nearly one-third (30%) of online consumers say special sales and exclusive products would make them consider shopping on social networks, and 27% say viewing comments about items for sale would similarly encourage them, according to a survey from Volusion, conducted by Harris Interactive.
Consumers are increasingly looking to social networks for advice and recommendations about online purchases...
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Cause-Related Ads Increase Consumer-Goods Sales up to 74%
Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business.
The 2008 Cone/Duke University Behavioral Cause Study finds a strong link between cause-related marketing and consumer choice, reports...
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Gap’s New Fall Line: Enough to Revive the Brand?
Gap has unveiled its fall line by famed head designer Patrick Robinson (veteran of Paco Rabanne, Anne Klein, Giorgio Armani), featuring muted grays, browns, and deep purples in classic preppy-chic styles such as trench coats, shirtdresses, and cropped cargo pants, the Times reports.
Robinson, 41, is the third designer to take the reins since 2003, when Gap started publicly acknowledging its...
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Gap Kills Euro Design Team
A 9% sales drop outside North America and high demand for American-style fashions has driven clothing retailer Gap to close its European corporate presence in London, the Telegraph reports.
The move is part of a cost-cutting strategy to improve Gap’s merchandising and stock control in a bid to reduce sale discounting.
The cuts affect the entire European design team and some marketing staff (80...
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Mattel Posts Surprising Q2 Results, Winning Copyright Case
Mattel Inc. posted Q2 results that topped analysts’ profit expectations and is also close to winning rights to the billion-dollar Bratz doll business, Forbes.com writes.
The toy company posted quarterly sales of $1.1 billion, up 11.0% from 2Q07. Second-quarter net income, however, plummeted 42.2% to $11.8 million (3 cents/share) from $22.8 million (6 cents/share) a year ago.
Analysts had...
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Fake J.C. Penney Ad on YouTube
A racy, fake advertisement posted on YouTube is causing angst among J.C. Penney Co. officials, who fear that parents will think the company endorses teen sex, The Wall Street Journal reports.
The fake ad, which won a prestigious international award at Cannes last week, shows a teenage couple timing themselves at “Speed Dressing” - the ad title - to prepare for hanging out in the basement while...
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