Archives » Co-op Marketing

Women Lead Online Group Buying, Flash Sales

Published on August 05, 2010

Women make up the bulk of the audience on group buying and flash sales sites, according to comScore.

Women Drive Exponential Group Buying Growth
Visits by Group Buying Site

In the U.S., visiting group-buying sites such as Groupon.com and LivingSocial.com is growing exponentially, and women are driving the growth: females make up 62% and 67% of Groupon.com and LivingSocial.com’s U.S....
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‘The Daily Wrap:’ Wal-Mart, Home Depot, Target

Published on May 18, 2010

Wal-Mart Net Sales Rise 6.1%
Wal-Mart reported Q1 fiscal 2011 (ended April 30, 2010) total company net sales of $99.1 billion USD, a 6.1% increase from Q1 fiscal 2010. Exceptionally strong performance in the international segment drove the overall increase. Source: Wal-Mart Stores, Inc.

Home Depot Expects 3.5% Sales Increase in FY10
Home improvement retailer The Home Depot is forecasting a...
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Status Moves beyond Consumption

Published on May 04, 2010

The definition of status is diversifying and moving beyond simple consumption, according to consumer insights firm trendwatching.com.

Although the need for status is at the heart of every consumer trend, in mature consumer societies (such as the US), consumers are moving beyond owning the most and/or priciest items. Status is now also tied to less tangible symbols such as acquired skills,...
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‘The Daily Wrap:’ Starbucks, Wal-Mart, Subway

Published on March 24, 2010

Starbucks Pilots Trenta
Coffee retailer Starbucks is piloting a new, larger beverage size called “trenta” in Phoenix, AZ and Tampa, FL stores. At 31 ounces, trenta is seven ounces larger than the venti, Starbucks’ current largest beverage size. Source: NowPublic

Wal-Mart to Sell 3-D TVs
Discount retailer Wal-Mart plans to sell 3-D TVs in some stores during the 2010 holiday shopping...
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Verizon Unveils Digital Coupon Service

Published on February 03, 2010

Telecom provider Verizon is offering a free digital supermarket coupon service for its wireless and FiOS TV customers. Customers can obtain Verizon SpendSmart digital coupons via wireless phone, TV or computer.

Partnering with online mobile coupon network Cellfire, Verizon is offering digital coupons across a wide range of products that can be used at more than 4,000 locations of more than 20...
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Publishers Join E-reader Competition

Published on December 09, 2009

E-reader devices are no longer strictly the province of book retailers and online development companies. According to the Los Angeles Times, five major publishers plan to develop their own e-reader format.

Major publishing conglomerates Conde Nast, Hearst, Meredith, News Corp. and Time Inc. say they will collaboratively develop a technology platform and online storefront that will allow...
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Macy’s to Add Sunglass Hut Depts.

Published on December 04, 2009

Department store retailer Macy’s is adding 430 new locations to the 240 existing leased Sunglass Hut locations operating inside its stores. Under an exclusive agreement with Sunglass Hut parent company Luxottica Group S.p.A., the new locations will roll out between spring 2010 and spring 2011.

In a press release, Macy’s said this agreement allows it to offer a “comprehensive” assortment...
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Best Buy Syncs with Ford

Published on December 01, 2009

Consumer electronics retailer Best Buy and automaker Ford are citing strong results from a recent 30-day pilot of a partnership involving the Ford SYNC in-vehicle connectivity system in the Dallas, TX market.

Dallas-area Ford dealerships partnered with 30 local Best Buy stores to offer consumers free SYNC demos outside a Best Buy store in a SYNC-equipped vehicle, along with providing phone...
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JCPenney Pilots Next Step in Mobile Coupons

Published on September 24, 2009

Department store retailer JCPenney is piloting a new mobile coupon program at select stores in the Houston, Texas area that allows customers to download and carry coupons on their mobile phones that can be scanned directly from the phone’s display screen at the register.  New imaging scanners capable of reading these 2-D barcode coupons have been deployed at point-of-sale registers in 16...
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Timberland Mobilizes Youth Campaign

Published on September 14, 2009

Add vertical outdoor products retailer The Timberland Company to the growing list of retailers using mobile devices to directly reach out to customers. Timberland is specifically targeting the urban youth market with its new mobile campaign, joining another growing trend of youth-focused promotional and marketing activities.

Timberland is supporting its new fall 2009 footwear collections with a...
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