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Category Management
Category Focus: Energy Shots
Energy shots such as the 5-Hour Energy brand are one of the fastest-growing product segments in convenience stores, pushing some to put more effort into increasing their number of SKUs and promoting the products, reports Convenience Store News.
Energy shots used to be an impulse buy but are becoming more of a destination item, said Rick Reddick, national category manager for ConocoPhillips,...
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Heinz Experiments with Virtual Shopping Platform
A few weeks ago, Heinz posted an 11.5% year-on-year increase in quarterly income, bolstered by price increases and overseas sales growth. Specifically, demand for Heinz ketchups and sauces, Ore-Ida potatoes, Smart Ones meals and ABC syrups (sold in Indonesia) helped sales jump 15%, to $2.6 billion.
Below, a case study from CPG Matters that sheds some light on Heinz’s practices.
Heinz, maker of...
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Home Depot Q2 Profit Falls 24%, Target Also Down
Though Home Depot beat second-quarter estimates due to cost-cutting and consumer interest in spring projects, sales declined (-5%) for the eighth straight quarter, Reuters reports. Net earnings plummeted 24% to $1.2 billion.
Same-store sales fell 7.9% and the average purchase dipped to $57.58 (-1.2%).The largest home improvement retailer still expects per-share profit to fall about 24% this year...
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