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Case Studies
Heinz Experiments with Virtual Shopping Platform
A few weeks ago, Heinz posted an 11.5% year-on-year increase in quarterly income, bolstered by price increases and overseas sales growth. Specifically, demand for Heinz ketchups and sauces, Ore-Ida potatoes, Smart Ones meals and ABC syrups (sold in Indonesia) helped sales jump 15%, to $2.6 billion.
Below, a case study from CPG Matters that sheds some light on Heinz’s practices.
Heinz, maker of...
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