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Google Throws Retail Inventory into the Local Mix
Google has introduced a new application that lets mobile users search local retailers’ inventory to see if a particular item is in stock. Only a handful of stores are participating; Best Buy, Sears, Williams-Sonoma and Pottery Barn among others, but even this limited number adds a new twist to the local search and ad markets.
Essentially users type in the name of a product and the app pulls up...
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St. Patrick’s Day Set to Be Greener in 2010
American consumers are feeling more festive about St. Patrick’s Day this year than they did last year, according to the results of a recent National Retail Federation (NRF) survey conducted by BIGResearch.
This year, the average U.S. consumer will spend $33.05 on decorations, party favors and green attire for St. Patrick’s Day, celebrated on March 17, up 0.7% from $32.80 last year. Among...
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‘The Daily Wrap:’ Amazon, Sears, Gymboree
Amazon Confirms 1-Click Patent
Following a four-year re-examination, the U.S. Patent Office is confirming online retailer Amazon.com’s patent on its single-click purchase technology. The patent, set to expire in 2017, has been challenged by multiple parties since it was initially filed in 1997. Source: TechFlash
Sears Spreads Mygofer Pilot
Broadline retailer Sears is expanding the pilot of...
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Target Offers Scannable Mobile Coupons
Discount retailer Target is entering the increasingly crowded retail mobile coupon arena. Target is launching a new national mobile coupon program that allows customers to receive mobile coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones...
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Younger Shoppers Buy More, Less Often
Younger shoppers are likely to purchase more items in fewer, larger trips, according to research from The Nielsen Company.
Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising retail marketing strategies specific to each major generation of the US population. Hale defines the US as currently consisting of four significant generational categories...
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‘The Daily Wrap:’ McDonald’s, Wal-Mart, Whole Foods
McDonald’s Tests Oatmeal
Fast food chain McDonald’s is piloting a $1.99 maple brown sugar oatmeal breakfast menu item at stores in Maryland and Washington, D.C. Coffee chain Starbucks had success launching a similar product in fall 2008. Source: AdvertisingAge
Wal-Mart Offers $3 Kids’ Books Online
Discount retailer Wal-Mart is offering select children’s books for as low as $3 online,...
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Boomers Present Retail Challenges, Opportunities
Retailers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach retirement age, according to Dr. Bob Deutsch of marketing firm Brain Sells.
Three Basic Life Structures of BoomersDeutsch recently released a list of suggestions for how to best target the Boomer marketplace. The Baby...
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Retailers Slightly Decrease Feb. Email Volume
Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Although February 2010 saw retail promotional email volume decline compared to the...
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Top Jan. ‘10 Coupons: Kohl’s, Gap
An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.
RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon...
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‘The Daily Wrap:’ Toys R Us, Wal-Mart, Wegmans
Toys R Us Expands In-store Layaway
Toy retailer Toys R Us will expand its in-store layaway program due to customer demand. Toys R Us, which initially launched a layaway program in fall 2009 for the holiday season, will extend the duration and scope of in-store layaway to cover products for the upcoming summer months. Source: Toys R Us Inc.
Wal-Mart Names New Regional Latin America CEO
Discount...
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