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Younger Shoppers Buy More, Less Often
Younger shoppers are likely to purchase more items in fewer, larger trips, according to research from The Nielsen Company.
Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising retail marketing strategies specific to each major generation of the US population. Hale defines the US as currently consisting of four significant generational categories...
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‘The Daily Wrap:’ McDonald’s, Wal-Mart, Whole Foods
McDonald’s Tests Oatmeal
Fast food chain McDonald’s is piloting a $1.99 maple brown sugar oatmeal breakfast menu item at stores in Maryland and Washington, D.C. Coffee chain Starbucks had success launching a similar product in fall 2008. Source: AdvertisingAge
Wal-Mart Offers $3 Kids’ Books Online
Discount retailer Wal-Mart is offering select children’s books for as low as $3 online,...
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Boomers Present Retail Challenges, Opportunities
Retailers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach retirement age, according to Dr. Bob Deutsch of marketing firm Brain Sells.
Three Basic Life Structures of BoomersDeutsch recently released a list of suggestions for how to best target the Boomer marketplace. The Baby...
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Retailers Slightly Decrease Feb. Email Volume
Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Although February 2010 saw retail promotional email volume decline compared to the...
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Top Jan. ‘10 Coupons: Kohl’s, Gap
An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.
RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon...
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‘The Daily Wrap:’ Toys R Us, Wal-Mart, Wegmans
Toys R Us Expands In-store Layaway
Toy retailer Toys R Us will expand its in-store layaway program due to customer demand. Toys R Us, which initially launched a layaway program in fall 2009 for the holiday season, will extend the duration and scope of in-store layaway to cover products for the upcoming summer months. Source: Toys R Us Inc.
Wal-Mart Names New Regional Latin America CEO
Discount...
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The North Face Sends Texts to Users Near Stores
Vertical outdoor retailer The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear. The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New...
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‘The Daily Wrap:’ Sears Auto Center, WalMex, hhgregg
Sears Franchises Auto Centers
Broadline retailer Sears Holding Corp. is franchising its Sears Auto Centers business to auto dealerships. Sears currently runs 850 corporate Auto Center stores, and the first franchised store is scheduled to open in East Windsor, NJ later this year. Source: Chicago Tribune
WalMex Plans 300 New Stores
Wal-Mart de Mexico (WalMex) plans to invest $12.5 billion USD...
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‘The Daily Wrap:’ OfficeMax, Asda, Stop & Shop
OfficeMax Sales Decline
Office supply retailer OfficeMax reported declines in total sales of 3.9% during Q4 2009 and 12.8% in full year 2009. OfficeMax substantially shrank operating losses for the fourth quarter and full year 2009. Source: OfficeMax Incorporated
Asda Creates 6,000 Jobs
Asda, discount retailer Wal-Mart’s UK banner, plans to add 6,000 jobs this year. Asda boosted its total...
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Email Marketing Metrics Improve in Q4
North American email marketers saw an increase in both open and click rates in Q4 2009 compared to the same period in 2008, according to Epsilon‘s recently released Q4 2009 North America Email Trends and Benchmarks Report. [pdf]
In general, open rates remain strong at 22%, increasing 5.3% from Q4 2008. The average click rate was 5.9%, up slightly from 5.8% the previous year. Not surprisingly,...
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