- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Branding
Customer Reviews Are Here to Stay
As online shoppers continue to turn to one another for advice on what to buy, businesses are finding out the benefits of incorporating customer reviews on their sites, writes the Seattle Post-Intelligencer.
“It is as if all online shoppers have an instant community of friends, recommending the good and warning about the bad,” observed Michal Ann Strahilevitz, marketing professor at San...
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FDA Warns of Diet Coke Plus Misbranding
The Food and Drug Administration has warned Coca-Cola that its Diet Coke Plus is “misbranded”—i.e., does not meet FDA’s nutritional standards to be termed “plus,” reports WebMD Health News.
The FDA’s letter to the company, dated Dec. 10, is posted on the FDA’s website.
FDA also said it “does not consider it appropriate to fortify snack foods such as carbonated beverages.”
Diet Coke Plus...
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Study: Fast-Food Ad Ban Would Cut Childhood Obesity 18%
A US ban on fast-food advertisements during children’s programming would reduce the number of overweight children (age 3-11) in America by 18%, and would lower the number of overweight adolescents (age 12-18) by 14%, according to a largest-of-its-kind study conducted for the National Bureau of Economic Research (NBER), writes Marketing Charts.
The study, funded by the National Institutes of...
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Mars North America Extends NASCAR Partnership
Mars North America will extend its contract as official NASCAR partner in a multiyear sponsorship commitment designating four Mars products as official NASCAR brands:
M&M’s as Official Chocolate of NASCAR Snickers as Official Chocolate Bar of NASCAR Combos as Official Cheese-Filled Snack of NASCAR Pedigree as Official Pet Food of NASCARThe multi-year partnership aligns Mars with its existing...
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Target, Wal-Mart, Best Buy Have ‘Best’ Holiday Ads; Emotional Ads Resonate
Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy’s, and Kohl’s as favorites, according to a survey conducted for the NRF’s Retail Advertising and Marketing Association by BIGresearch.
Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys “R” Us.
Well-known celebrities, “True Story” campaigns, children’s...
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Crown Royal Bows First National Ad Campaign in Five Years
In its first national brand-advertising campaign in more than five years, Diageo‘s Crown Royal Canadian Blended Whisky will debut television spots that show accomplished individuals who stay true to their values despite their success.
Reflecting regal acts in a contemporary world, each of the two 30-second “For Every King a Crown” spots, titled “Set” and “Billiards,” depicts casual settings...
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‘Google Holiday Shopping’ Leverages Top Product Searches
Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories, MarketingVOX writes.
“To find the season’s most wanted gifts, Santa’s elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for,” the site reads. Categories include Video Games & Toys, Cold Weather and Specialty...
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Victoria’s Secret Getting ‘More Promotional’
Last night CBS aired the annual Victoria’s Secret fashion show, held at the historic Fontainebleau Hotel in Miami, an event that has been a central part of the company’s brand-building efforts.
To generate buzz around the event, the Limited Brands-owned lingerie store temporarily closed its new two-story, 12,000-square-foot New York store to grant media interviews with the supermodels, including...
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US Brands Prominent in Asia-Pacific Top Brands of 2008
Five of Asia’s top 10 brands are US-based companies, indicating the strong presence of US companies in the Asia-Pacific region, according to “Asia Pacific’s Top 1,000 Brands for 2008,” as determined by a TNS survey.
Moving up one place to take this year’s number one spot as Asia’s top brand is Japanese electronics brand Sony. Coming in second place is the region’s most popular business- and...
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UK Supermarkets Boost Ad Spend
Major UK supermarket brands are boosting their ad spend to drive home the message of competitive pricing, according to Nielsen Media Research figures, reports The Daily Telegraph.
Consumer shock and dismay at higher food prices during the measured six-month period (ended Sept. 30) prompted an aggressive price war among leading grocery chains. Each invested a significant amount of marketing...
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