Retailer Daily

Archives » Branding

‘The Daily Wrap:’ Amazon, Sears, Gymboree

Amazon Confirms 1-Click Patent
Following a four-year re-examination, the U.S. Patent Office is confirming online retailer Amazon.com’s patent on its single-click purchase technology. The patent, set to expire in 2017, has been challenged by multiple parties since it was initially filed in 1997. Source: TechFlash

Sears Spreads Mygofer Pilot
Broadline retailer Sears is expanding the pilot of...
Continue Reading »

‘The Daily Wrap:’ Foot Locker, Burger King, Target

Foot Locker Seeks to Run Up Sales, Profits
Specialty athletic footwear retailer Foot Locker intends to boost sales by 22% to $6 billion and profit from 1.8% to 5% in the next five years. Foot Locker will focus on increased apparel sales and expanded assortment of products and brands to spur growth. Source: Dow Jones

Burger King Enhances Breakfast
Later this month, fast food chain Burger King...
Continue Reading »

Shopping Core Social Activity for Teen Girls

Shopping is a core social activity for teen girls, who also carefully evaluate price and brand before making a purchase. These are some of the key findings from The Teenage Girl as Consumer and Communicator, [pdf] a new white paper from Euro RSCG Worldwide PR.

Teen Girls Spend Carefully, in Groups

According to the paper, based on a survey in November 2009 by MicroDialogue, total teen spending...
Continue Reading »

Consumers Credit Chilled/Fresh Products with Reducing Sick Days

As bitter winter weather batters the country and H1N1 looms with the threat of recurring with little warning, consumers look to their refrigerators for the foods and beverages they believe possess the power to reduce sick days at work and school, according to a TNS Landis US Consumption Universe study published on Foodtrends.com.

Top Products in Produce Aisle and Chilled Case

Not...
Continue Reading »

Younger Shoppers Buy More, Less Often

Younger shoppers are likely to purchase more items in fewer, larger trips, according to research from The Nielsen Company.

Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising retail marketing strategies specific to each major generation of the US population. Hale defines the US as currently consisting of four significant generational categories...
Continue Reading »

Retailers Can Lure Moms with Social Media, Free Stuff

Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch.

The study found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults...
Continue Reading »

‘The Daily Wrap:’ Radio Shack, Best Buy, Starbucks

Private Equity Firm Considers Buying Radio Shack
Private equity firm Apollo Management and at least one other unnamed private equity company are rumored to be considering a purchase of consumer electronics retailer Radio Shack. Neither Apollo or Radio Shack has commented. Source: Fort Worth Star-Telegram

Best Buy Readies On-Demand Video
Consumer electronics retailer Best Buy is preparing to...
Continue Reading »

Retailing across the Generations

Each generation of the US population has unique wants and needs that retailers should address differently, according to The Nielsen Company.

Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising retailing strategies specific to each major generation of the US population. Hale defines the US population as currently consisting of four significant...
Continue Reading »

‘The Daily Wrap:’ McDonald’s, Wal-Mart, Whole Foods

McDonald’s Tests Oatmeal
Fast food chain McDonald’s is piloting a $1.99 maple brown sugar oatmeal breakfast menu item at stores in Maryland and Washington, D.C. Coffee chain Starbucks had success launching a similar product in fall 2008. Source: AdvertisingAge

Wal-Mart Offers $3 Kids’ Books Online
Discount retailer Wal-Mart is offering select children’s books for as low as $3 online,...
Continue Reading »

Boomers Present Retail Challenges, Opportunities

Retailers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach retirement age, according to Dr. Bob Deutsch of marketing firm Brain Sells.

Three Basic Life Structures of Boomers

Deutsch recently released a list of suggestions for how to best target the Boomer marketplace. The Baby...
Continue Reading »