- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Blogs
Consumers Union Picks Up Consumerist.com
Hoping to attract youthful readers, Consumers Union—publisher of Consumer Reports—is purchasing Consumerist.com, a cheeky consumer-advocate blog owned by Gawker Media, MarketingVOX reports.
Unlike Gawker, which is selling a panoply of online properties to hedge its bets against falling ad sales, Consumers Union is little affected by the vagaries of the online ad market.
Non-profit status and a...
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Kmart Harnesses Power of Influential Bloggers
Kmart kick-started a social-networking campaign by giving six well-known bloggers $500 gift certificates to go on a shopping spree in a Kmart store—and then share their experience with their readers.
The bloggers could write anything at all, positive or negative, and all of them clearly disclosed the arrangement in their posts, writes MediaPost.
The purpose was to get people talking about Kmart...
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SanDisk Uses Social Channels to Push Cyber Monday Sale
Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example.
Instead of advertising with ads and flyers, SanDisk hopes to “reach consumers in an engaging way,” reports ClickZ. Using social media instead of ad buys also made the effort a lot cheaper, a SanDisk spokesman...
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Word-of-Mouth Biggest Influence on Electronics, Apparel Purchases
Word-of-mouth is still the number-one influencer in consumers’ apparel (34.3%) and electronics (44.4%) purchases, according to a recent BIGresearch survey conducted for the Retail Advertising and Marketing Association, a division of the National Retail Federation.
Product reviews (36.8%) and retail advertising inserts (29.2%) - or circulars - will likely also resonate with consumers in their...
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Zappos CEO to World (via Blog): We Cut 8% of Staff
Zappos, the biggest online shoe store, laid off 8% of its staff last week after VC firm Sequoia Capital told its portfolio companies (which includes Zappos) to buckle down and cut expenses.
News of the layoff came to employees via an email from CEO Tony Hsieh, which was later republished on the Zappos blog. Employees will be paid through the end of the year, he said, with longer-term employees...
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Blog Influence on Consumer Purchases Surpasses Social Networks’
The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored study.
“Harnessing the Power of Blogs,” a research study of more than 2,000 online consumers in the US, was conducted by
Companies Struggling to Attract, Serve Millennial Generation
Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys.
The survey asked C-level and other senior executives from around the world how they are creating a customer experience to attract and...
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Online Sales to Jump 17% in 2008
Online sales will increase an impressive 17% in the coming year to hit $204 billion, despite the sluggish economy, outperforming overall retail sales by a large margin, according to the ”The State of Retailing Online 2008: Marketing Report,” produced by Forrester Research for Shop.org (a division of the NRF).
Online merchants are in unique positions to capture the business of all consumers,...
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