- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
Analytics
Sales via Comparison Sites Increase as Consumers Hunt for Deals
Online retailers are increasingly benefiting from marketing their products on shopping-comparison sites as cash-strapped consumers seek bargains online, according to research published by E-consultancy and DoubleClick.
Some 43% of retailers surveyed say the proportion of online sales coming through comparison shopping engines (CSEs) has increased in the last 12 months. On average, retailers...
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New Analytics for E-Commerce Engagement, Buying Patterns
Two new analytics tools for online retailers have emerged - one that measures visitors’ engagement and another that helps e-tailers identify consumer-purchasing patterns - Internet Retailer reports.
User Engagement
E-tailers can calculate a brand index to measure how much visitors were engaged with a brand before arriving on their site, according to the Web Analytics Demystified report.
The...
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Most Best-in-Class Companies to Raise Analytics Budgets
Facing increasing market pressure, 60% of top-performing (“Best-in-Class”) companies plan to increase budgets for customer analytics and segmentation technologies next year to find more sophisticated ways of identifying key trends and commonalities among customers, according to an Aberdeen Group report, writes MarketingCharts.
The increasing competition for high-value customers is causing many...
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Consumer Companies Struggle with Planning, Forecasting
Although leading companies recognize the benefits of planning and forecasting, most say they are hindered by the process and time needed to do an adequate job, according to a survey of consumer-product executives by Hitachi Consulting and Consumer Goods Technology.
Time investment for coordinating, consolidating and validating the inputs of hundreds of long-range planning stakeholders - dealing...
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Shopper-Marketing Success Depends on Manufacturer and Retailer Collaboration
Collaboration among retailers and manufacturers is critical to the success of shopper marketing, according to research commissioned by the Promotion Marketing Association (PMA) Shopper Marketing Center of Excellence with Nielsen Business Media, MarketingCharts reports.
Two-thirds of retailers polled say that as a result of collaboration they have seen increases in sales and improvements in...
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Yahoo’s Buys IndexTools as Answer to Google Analytics
Following the success of Google’s integration of the Urchin analytics package into its Adwords advertising auction system, Yahoo announced it will buy IndexTools as part of assets purchased from Tensa KFT. Terms and price weren’t disclosed, other than to say that the transaction is expected to close in the first half of 2008, according to Internet Retailer.
Whether Yahoo will offer the...
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