- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Alternative Marketing
Kmart Harnesses Power of Influential Bloggers
Kmart kick-started a social-networking campaign by giving six well-known bloggers $500 gift certificates to go on a shopping spree in a Kmart store—and then share their experience with their readers.
The bloggers could write anything at all, positive or negative, and all of them clearly disclosed the arrangement in their posts, writes MediaPost.
The purpose was to get people talking about Kmart...
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Coupons.com Launches Facebook Coupons
Facebook users looking for ways to cut costs on groceries, toys, and other household items by using coupons can now do so with a printable couponing application from Coupons.com, the company announced.
The application, ”Coupons.com for Facebook,” enables users to print and share coupons with friends, directly from their Facebook profile page. It was developed by Context Optional.
Each week,...
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Consumers Want Personal, Online Interaction with Brands
Nearly one-third (62%) of consumers say that direct and personal communication with a company’s online brand representative is preferable to ads or promotional materials from the company, according to research conducted by OTX Research on behalf of DEI Worldwide, MarketingCharts reports.
The word-of-mouth marketing research study, titled The Impact of Social Media on Purchase Behavior (pdf),...
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Retailers, Manufacturers Face Off on Minimum Advertised Pricing
A 5-to-4 Supreme Court ruling (pdf) that found manufacturers’ efforts to set a “minimum advertised price” (MAP) for retail products do not run afoul of antitrust laws is quickly leading to a confrontation between manufacturers’ MAP enforcers and retailers, writes the Wall Street Journal.
Representatives of discounters such as eBay, Costco, and online retailers, as well as consumer groups and the...
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Consumers Open to Shopping via Social Networks
Nearly one-third (30%) of online consumers say special sales and exclusive products would make them consider shopping on social networks, and 27% say viewing comments about items for sale would similarly encourage them, according to a survey from Volusion, conducted by Harris Interactive.
Consumers are increasingly looking to social networks for advice and recommendations about online purchases...
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Online Retailers Countenance Facebook
Online retailers tend to prefer Facebook over other social-media sites, according to an eMarketer report that cites a study from Internet Retailer and Vovici, which found that 32% of responding businesses have a Facebook page (via AllFacebook.com).
Social-media sites on which US Online retailers have a page, as of Sept. ‘08, according to the IR/Vovici study:
Facebook, 32% MySpace, 27% YouTube,...Continue Reading »
Blog Influence on Consumer Purchases Surpasses Social Networks’
The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored study.
“Harnessing the Power of Blogs,” a research study of more than 2,000 online consumers in the US, was conducted by
Companies Struggling to Attract, Serve Millennial Generation
Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys.
The survey asked C-level and other senior executives from around the world how they are creating a customer experience to attract and...
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How-To: Twitter for Retail Brands
Twitter, a kind of instant-messaging-meets-social-networking system, has more than a million users per month, with 200,000 users posting about 3 million messages per day, according to March figures.
The swarms of young adults who use the service are a great marketing opportunity for retail brands. But companies are not doing much to make themselves easy to find on Twitter, writes Nikki Baird,...
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US Consumers ‘Mostly’ Understand Nutrition Info on Food Packaging
Nearly two-thirds (65%) of US consumers say they notice nutritional information on food packaging more often now compared with two years ago, according to a global online survey by The Nielsen Company.
Though two-thirds (67%) of US consumers also claim to “mostly” understand the nutritional information on food packaging, less than half (44%) of global consumers say they do.
“Given that so many...
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