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‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
PayPal Partners for Chinese E-payment
Online payment service PayPal is partnering with Chinese bankcard association China UnionPay (CUP) to provide e-payment capabilities to Chinese consumers. CUP members will be able to start using PayPal in Q3 2010. Source: PayPal
Domino’s Offers Social Media Incentive
Pizza retailer Domino’s is offering cash back on pizza orders to Facebookers and...
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Valpak Launches Mobile Coupon Apps
Direct marketer Valpak is taking its coupons mobile. Valpak has recently launched free mobile coupon applications for the Android, iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms.
Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com.
Users of the Valpak mobile couponing can:
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Google Throws Retail Inventory into the Local Mix
Google has introduced a new application that lets mobile users search local retailers’ inventory to see if a particular item is in stock. Only a handful of stores are participating; Best Buy, Sears, Williams-Sonoma and Pottery Barn among others, but even this limited number adds a new twist to the local search and ad markets.
Essentially users type in the name of a product and the app pulls up...
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Target Offers Scannable Mobile Coupons
Discount retailer Target is entering the increasingly crowded retail mobile coupon arena. Target is launching a new national mobile coupon program that allows customers to receive mobile coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones...
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Shopping Core Social Activity for Teen Girls
Shopping is a core social activity for teen girls, who also carefully evaluate price and brand before making a purchase. These are some of the key findings from The Teenage Girl as Consumer and Communicator, [pdf] a new white paper from Euro RSCG Worldwide PR.
Teen Girls Spend Carefully, in Groups
According to the paper, based on a survey in November 2009 by MicroDialogue, total teen spending...
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Mobile Retail Expected to Top $12B in ‘14
The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research.
“Mobile Marketing & Retail Strategies: Advertising, Coupons & Smart Posters 2009-2014” indicates that the mobile retail market, which was worth $4.1 billion in 2009, will experience average annual growth of about 24% during the next four years to reach slightly more than...
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Retailing across the Generations
Each generation of the US population has unique wants and needs that retailers should address differently, according to The Nielsen Company.
Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising retailing strategies specific to each major generation of the US population. Hale defines the US population as currently consisting of four significant...
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Top Jan. ‘10 Coupons: Kohl’s, Gap
An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.
RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon...
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The North Face Sends Texts to Users Near Stores
Vertical outdoor retailer The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear. The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New...
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Email Marketing Metrics Improve in Q4
North American email marketers saw an increase in both open and click rates in Q4 2009 compared to the same period in 2008, according to Epsilon‘s recently released Q4 2009 North America Email Trends and Benchmarks Report. [pdf]
In general, open rates remain strong at 22%, increasing 5.3% from Q4 2008. The average click rate was 5.9%, up slightly from 5.8% the previous year. Not surprisingly,...
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