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Archives » Agencies
Walgreens Reinvents Customer Experience with Outside Help
Published on July 29, 2009
Drugstore retailer Walgreens is obtaining outside assistance to reinvent the customer experience in its stores. Walgreens hired marketing services firm Arc Worldwide as its first-ever promotional agency of record.
Arc Worldwide will assist Walgreens in developing in-store promotions designed to increase customer traffic and retain customer loyalty, as well as boost transactions. One of the...
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Related categories:
Acquisitions/Biz Buzz,
Walgreen,
Agencies,
Campaigns of Note,
Customer Experience,
Consumer Packaged Goods,
Healthcare,
Department Stores