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‘The Daily Wrap:’ Family Dollar, McDonald’s, Pizza Hut

Family Dollar Uses Ads to Retain Affluent Customers
Family Dollar, like many of its low-price discount competitors, saw a big business boom during the recession. More affluent customers flocked to their stores to save a little money. Now Family Dollar is working to keep those customers. Source: NPR

McDonald’s Enhances UK Cashless Payment
McDonald’s has signed a three-year agreement to provide...
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Walgreens Reinvents Customer Experience with Outside Help

Drugstore retailer Walgreens is obtaining outside assistance to reinvent the customer experience in its stores. Walgreens hired marketing services firm Arc Worldwide as its first-ever promotional agency of record.

Arc Worldwide will assist Walgreens in developing in-store promotions designed to increase customer traffic and retain customer loyalty, as well as boost transactions. One of the...
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