- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Agencies
Crown Royal Bows First National Ad Campaign in Five Years
In its first national brand-advertising campaign in more than five years, Diageo‘s Crown Royal Canadian Blended Whisky will debut television spots that show accomplished individuals who stay true to their values despite their success.
Reflecting regal acts in a contemporary world, each of the two 30-second “For Every King a Crown” spots, titled “Set” and “Billiards,” depicts casual settings...
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Sales via Comparison Sites Increase as Consumers Hunt for Deals
Online retailers are increasingly benefiting from marketing their products on shopping-comparison sites as cash-strapped consumers seek bargains online, according to research published by E-consultancy and DoubleClick.
Some 43% of retailers surveyed say the proportion of online sales coming through comparison shopping engines (CSEs) has increased in the last 12 months. On average, retailers...
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DM Profitability Growth Despite Revenue Decline in Q2
Direct-marketing business performance in the second quarter declined overall from the year-earlier quarter, despite growth in profitability, according to the Q2 Quarterly Business Review (QBR) issued by the Direct Marketing Association (DMA).
The QBR Revenue Index vs. same quarter last year (SQLY) for Q2 was 47 - a one point decline from Q1’s 48.
In the QBR Index, scores below 50 represent a...
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Affiliate Marketing Still Cost-Effective, but Budgets Shrinking
More retailers than ever see affiliate marketing as an effective sales channel - 46% of them rate it as very cost-effective for driving customer acquisition, up from 44% last year - but reduced budgets are affecting traffic and sales, finds new research.
The average proportion of online marketing budget designated to affiliate marketing has dropped from 18% to 14% since 2007, according to the
Fake J.C. Penney Ad on YouTube
A racy, fake advertisement posted on YouTube is causing angst among J.C. Penney Co. officials, who fear that parents will think the company endorses teen sex, The Wall Street Journal reports.
The fake ad, which won a prestigious international award at Cannes last week, shows a teenage couple timing themselves at “Speed Dressing” - the ad title - to prepare for hanging out in the basement while...
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Shopper-Marketing Success Depends on Manufacturer and Retailer Collaboration
Collaboration among retailers and manufacturers is critical to the success of shopper marketing, according to research commissioned by the Promotion Marketing Association (PMA) Shopper Marketing Center of Excellence with Nielsen Business Media, MarketingCharts reports.
Two-thirds of retailers polled say that as a result of collaboration they have seen increases in sales and improvements in...
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