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QSR Retailers Increase Advertising 2%

While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company.

TV Advertising Dominates other Channels

Fast food restaurants spent almost $4.1 billion on advertising from January - December 2009. Nearly 36% of that figure, or about $1.47 billion, was spent on...
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Multi-Generational Households Return

The multi-generational family household has been returning in the US since 1980 and at an accelerated pace during the current recession, according to the Pew Research Center.

Share of Population in Multi-Generational Household Reaches Pre-1960 Level

In 2008, an estimated 49 million Americans, or 16% of the population, lived in a family household that contained at...
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‘The Daily Wrap:’ Staples, B&N, Costco

Staples Launches B2B Site
Staples Advantage, the business-to-business division of office supply retailer Staples, Inc., has launched a new web site, StaplesAdvantage.com, to address what the company calls customers’ growing demands for supplier consolidation and reduced procurement costs. Current and prospective customers can view the full scale of Staples Advantage’s products and services....
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Minority Growth Represents Retail Opportunity

The increasing percentage of the U.S. demographic profile represented by ethnic minorities presents an opportunity to retailers, according to The Nielsen Company. In particular, retailers who sell CPG products and/or engage in mobile retailing can benefit from shifting U.S. demographics.

Minority Growth Offers CPG Potential

By 2050, more than half of the U.S. population will be non-white...
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Best Buy Looks into Inner City

Consumer electronics retailer Best Buy Co., which has unveiled a variety of new business strategies in recent months, is continuing that trend with a new emphasis on the inner-city market. According to the Minneapolis Star Tribune, Best Buy is pursuing urban customers with new store openings, targeted product assortments, and a marketing partnership with legendary NBA star Earvin (Magic)...
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