- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
Affiliate Marketing
Affiliate Marketing Still Cost-Effective, but Budgets Shrinking
More retailers than ever see affiliate marketing as an effective sales channel - 46% of them rate it as very cost-effective for driving customer acquisition, up from 44% last year - but reduced budgets are affecting traffic and sales, finds new research.
The average proportion of online marketing budget designated to affiliate marketing has dropped from 18% to 14% since 2007, according to the
Amazon Snaps Up Book-Lover SocNet Shelfari
Amazon.com has acquired social library network Shelfari for an undisclosed amount, writes MarketingVOX.
Shelfari lets users showcase books they’ve read on virtual bookshelves. Books can be reviewed and discussed among “friends,” which occasionally form on-site reading groups. Some months ago, Shelfari also made it possible to embed virtual bookshelves onto other websites.
In addition to all...
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Online Sales to Jump 17% in 2008
Online sales will increase an impressive 17% in the coming year to hit $204 billion, despite the sluggish economy, outperforming overall retail sales by a large margin, according to the ”The State of Retailing Online 2008: Marketing Report,” produced by Forrester Research for Shop.org (a division of the NRF).
Online merchants are in unique positions to capture the business of all consumers,...
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Amazon Battles New York Sales Tax Law
Amazon.com is challenging New York state with a lawsuit against April 15 legislation that requires out-of-state online retailers to collect state and local sales taxes, writes MultiChannel Merchant.
In 1992, the Supreme Court ruled (Quill Corp. v. North Dakota) that states cannot require out-of-state companies to collect sales taxes unless a company has a physical presence (e.g., a store or...
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