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‘The Daily Wrap:’ KFC, Starbucks, Best Buy
KFC Revamps Col. Sanders
Fast food chicken retailer KFC is trying to revamp its logo, an image of founder Col. Harland Sanders, in the wake of statistics showing 60% of 18-to-25-year-olds cannot identify him. KFC is launching a promotional campaign on a variety of online social networks that includes a contest to create a new sketch of Sanders. Source: USA Today
Starbucks Changes Drive-thru...
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‘The Daily Wrap:’ Rite Aid, Target, GGP
Rite Aid Tests Grocery Concept
Struggling drugstore chain Rite Aid has entered into a licensing agreement with Save-A-Lot to add the discount, limited assortment grocery store concept to Rite Aid’s 10 existing stores in the Greenville, SC market. The stores will be co-branded Save-A-Lot Food Stores/Rite Aid Pharmacy and will continue to be owned and operated by Rite Aid. Source: Rite Aid...
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‘The Daily Wrap:’ Starbucks, Blockbuster, Wal-Mart
Starbucks Tests BlackBerry App
Coffee retailer Starbucks is testing a new application for the BlackBerry mobile platform at eight stores in the Seattle market. The app lets customers check and reload gift card balances, as well as pay for items in-store. Source: IntoMobile
Blockbuster Misses Bond Payment
Struggling media entertainment retailer Blockbuster, which reportedly may file for Chapter...
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‘The Daily Wrap:’ Blockbuster, Kroger, Borders
Blockbuster Bankruptcy in Works Could Shut 800 Stores
According to several published reports quoting sources familiar with the situation, struggling media entertainment chain Blockbuster will enter a “pre-planned” bankruptcy in mid-September 2010 that will allow it to restructure a debt load of nearly $1 billion, as well as escape leases on 500 to 800 of its worst-performing brick-and-mortar...
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Mature Consumers Appreciate Brand Daring
A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com.
The Rise of ‘Maturialism’trendwatching.com has dubbed this growing consumer trend “Maturialism.” According to trendwatching.com, consumers of today no longer tolerate being treated like...
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Average Family Completes Close to Half of Back-to-School Shopping
The average US family has completed 43.2% of their back-to-school shopping, according to new data from the National Retail Federation (NRF) and BIGresearch.
2010 Spending Outpaces 2009Results from the Back-to-School Consumer Intentions and Actions survey indicate that at the equivalent time period last year, the average American family had only completed 41.6% of their back-to-school...
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July 4th, Back-to-School Boost Promotional Email Volume
Top online retailers sent each of their subscribers 2.7 promotional emails on average during the week ending July 30, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog. That’s down 3% week-over-week, up 2% from where it was four weeks ago, and up 9% year-over-year.
Promotional email volume followed a very uneven pattern in July 2010, compared to...
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‘The Daily Wrap:’ Publix, GameStop, Netflix
Publix Boosts Sales
Supermarket retailer Publix reported improved sales during Q2 fiscal 2010. Publix’ sales were $6.2 billion, a 3.4% increase from last year’s $6 billion, and comparable-store sales for the second quarter of 2010 increased 2.4%. Source: Publix
GameStop Follows Customers
Video game retailer GameStop wants to exploit the crossover between ‘core’ gamers at retail and...
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‘The Daily Wrap:’ B&N, Gap, Starbucks
B&N Plans In-store Nook Promo
In September 2010, Barnes & Noble will begin an aggressive promotion of its Nook e-readers by building 1,000-square-foot boutiques in all of its stores, with sample Nooks, demonstration tables, video screens and employees who will give customers advice and operating instructions. Barnes & Noble sees the opportunity to promote the device in stores as a competitive...
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Women Dominate Online Coupon Sites
Data on visitors to online coupon sites shows that women clearly dominate their usage, according to comScore.
Overall Online Coupon Usage Higher among Women
A variety of statistics from “Women on the Web: How Women are Shaping the Internet” shows that women search for and use online coupons more frequently than men. Forty-two percent of women, compared to 34% of men, listed...
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