- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
Ad Targeting
Soup Ad Wars: Campbell vs. Progresso
To compete with General Mills’s Progresso low-calorie soup brand, Campbell is taking a different tack in its latest ad campaign for its Select Harvest line, stressing natural ingredients, no artificial flavors, and no MSG (monosodium glutamate), Brandweek reports.
In 2007, Progresso Light soups were endorsed by Weight Watchers, which catapulted the line to instant success. General Mills...
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Wal-Mart Wins Big with National Ad Campaign
Wal-Mart’s big media buys on national radio and targeted cable networks promoting Halloween candy and the exclusive sale of AC/DC’s new album boosted sales considerably, writes Ad Age.
Wal-Mart - with media agency MediaVest - executed a targeted radio campaign across key Clear Channel radio stations, buying commercial time to run immediately after an AC/DC song was played.
During the AC/DC...
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Walgreens Pushes In-Store Clinic, Acquires Specialty Pharmacy
Unlike most retail outlets for pharmaceutical products, volumes of which were down 1.9% in Q3, Walgreens filled more prescriptions in the quarter, with sales volume up 0.6% and comparable sales up 2.8%.
Those figures were a strong boost to total earnings, since 66% of the company’s sales revenue is from prescriptions.
Now the drugstore is moving its focus to its in-store health clinic, Take...
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Retail CMOs Make AdAge ‘Power Player’ List
Four retail “honchos” made it on this week’s Ad Age “Power Players” list, which ranks the 30 biggest players in marketing and advertising in terms of budget and innovative style.
At No. 16, Wal-Mart’s Stephen Quinn wields an ad budget of $1.1 billion and has taken advantage of the downturned economy to target price-conscious shoppers with ad campaigns that emphasize Wal-Mart’s value-for-money...
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DMAchoice Give Choice to Consumers, Helps Marketers Target Them
The Direct Marketing Association (DMA) announced the launch of newly expanded consumer-choice portal site, DMAchoice.org, which allows consumers to choose what commercial communications they receive in their mail and email boxes.
Using a web-based account, consumers can opt out of mailings that they would prefer not to receive, but can also opt in to get commercial mail they do not currently...
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Wal-Mart Launches Massive In-Store Digital Network
This month Wal-Mart will roll out a new in-store digital-screen network in 300 of its stores, in time for the critical holiday season, writes MediaWeek.
By the end of 2010, it plans to complete the installation of a 27,000-screen network across 2,700 stores, the company said.
The “Smart Network” - a flexible, open enterprise platform powered by Internet Protocol Television (IPTV) - will display...
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Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix will deliver coupons via cell phone to Visa and Chase credit and debit card holders who sign up to receive them from their merchants of choice, reports Mobile Marketer.
The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, and sent to them using Visa’s Mobile Platform. The coupons are redeemable in stores or online.
Among...
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Dunkin Donuts, P&G Testing Customized In-Store Ads
Retailers are experimenting with ways to personalize in-store promotions based on what the customer has recently purchased and - in the future - the customer’s physical appearance, the Wall Street Journal reports.
Dunkin Donuts has begun testing ad technologies in two Buffalo, NY stores. Ads at the cash register promote breakfast items to people ordering a coffee in the morning; when they pick...
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JC Penney ‘Front and Center’ with Teens
The Hearst Teen Group online network and Kaboodle.com will play host to JC Penney’s online marketing campaign, MediaPost reports.
Kaboodle, one of the fastest-growing online shopping communities, has launched a “Back-to-School Central” guide on its redesigned site that will feature more than 500 products - many provided by JC Penney.
Teen shoppers use the redesigned site to search for...
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New Tech: GPS ‘Customer Tracking’
Data harvested from GPS systems on cell phones will give retailers insight into consumer behavior and economic trends and can ultimately help retailers determine sites for offices and stores, The New York Times writes.
Sense Networks, among others, has released software for “reality mining,” which involves applying statistical algorithms to large sets of location data in order to make...
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