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Top Apparel Online Advertisers Led by American Apparel

Published on August 04, 2008 at 20:31:49 EST

American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during April, according to a study based on data from the comScore Ad Metrix service.

See table: Top 15 Retail Apparel Advertisers by Total Display Views - April ‘08.

American Apparel delivered 483 million display ad views in April, reaching 49...
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Fake J.C. Penney Ad on YouTube

Published on June 27, 2008 at 23:08:20 EST

A racy, fake advertisement posted on YouTube is causing angst among J.C. Penney Co. officials, who fear that parents will think the company endorses teen sex, The Wall Street Journal reports.

The fake ad, which won a prestigious international award at Cannes last week, shows a teenage couple timing themselves at “Speed Dressing” - the ad title - to prepare for hanging out in the basement while...
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